The Small Business Show

Finding ideal clients and narrowing your marketing focus | Dylan Ogline

December 23, 2020 Swire Ho #thepromoguy Season 1 Episode 22
The Small Business Show
Finding ideal clients and narrowing your marketing focus | Dylan Ogline
Show Notes

Our guest for this episode of The Small Show is Dylan, a digital marketing expert. 

1:00 Introduction
2:00 Marketing is the most important things to do in business
9:43 Low cost vs providing value 
15:37 Is your business competing on price only?
18:17 Why you shouldn't target everyone and why is it important to narrow your marketing focus
23:47 Developing a target marketing strategies for a small business
33:00 Finding the ideal customers for your business
35:29 Planning for business success in 2021

After growing his digital marketing agency into a 7-figure agency, generating  over a million in sales annually, Dylan Ogline turned his focus to helping  other people start and grow their own hyper profitable digital agency. Dylan  undoubtedly believes that anybody can start and build their own digital agency  that will allow them to have more freedom and live a life with purpose and  meaning. And he wants to give everyone possible the tools to do just that. According to Dylan Ogline, marketing is the number one thing that a business should be focusing on.

Pricing vs Value

Dylan suggests to show your value, and stop hiding behind low prices.  It is easy to lower pricing to attract more customers, but a business might back itself into a corner and not be able to find the ideal customer they are looking for.

Finding the ideal customers for your business.

As simple as giving your current customers a call.  Find out why they purchased from you and the reasons they chose the specific products/services. Then use those answers to reach out for prospective customers who might have similar problems, and find those values your company has that will help them.



Contact for Dylan Ogline
👉 Website: https://www.dylanogline.com

The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

👉 Instagram: https://www.instagram.com/garudapromo/
👉 Facebook: http://facebook.com/garudapromo
👉 Website: http://www.garudapromo.com
👉 Twitter: http://twitter.com/Garuda_Swire

#thesmallbusinessshow #thepromoguy #gaurdapromobranding

The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

Website: http://www.garudapromo.com​​
Instagram:
https://www.instagram.com/garudapromo/​​
Facebook:
https://www.facebook.com/garudapromo
Twitter:
http://www.twitter.com/Garuda_Swire​
Linkedin:
https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
Pinterest:
https://www.pinterest.com/garudapromo/
YouTube:
https://www.youtube.com/c/Garudapromo88/videos
Twtich:
https://www.twitch.tv/thesmallbusinessshow
Linktree:
https://linktr.ee/thesmallbusinessshow

#thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong