Our guest for this episode of The Small Show is Dylan, a digital marketing expert.
1:00 Introduction
2:00 Marketing is the most important things to do in business
9:43 Low cost vs providing value
15:37 Is your business competing on price only?
18:17 Why you shouldn't target everyone and why is it important to narrow your marketing focus
23:47 Developing a target marketing strategies for a small business
33:00 Finding the ideal customers for your business
35:29 Planning for business success in 2021
After growing his digital marketing agency into a 7-figure agency, generating over a million in sales annually, Dylan Ogline turned his focus to helping other people start and grow their own hyper profitable digital agency. Dylan undoubtedly believes that anybody can start and build their own digital agency that will allow them to have more freedom and live a life with purpose and meaning. And he wants to give everyone possible the tools to do just that. According to Dylan Ogline, marketing is the number one thing that a business should be focusing on.
Pricing vs Value
Dylan suggests to show your value, and stop hiding behind low prices. It is easy to lower pricing to attract more customers, but a business might back itself into a corner and not be able to find the ideal customer they are looking for.
Finding the ideal customers for your business.
As simple as giving your current customers a call. Find out why they purchased from you and the reasons they chose the specific products/services. Then use those answers to reach out for prospective customers who might have similar problems, and find those values your company has that will help them.
Contact for Dylan Ogline
👉 Website: https://www.dylanogline.com
The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
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The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
Website: http://www.garudapromo.com​​
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