Our guest for this episode of The Small Business Show is Brenda Mendez. She is a branding and marketing strategist.
We spoke about traditional vs digital marketing, and Brenda suggested the trends favored digital marketing because of all the analytical tools and feedback a marketer can receive from each platform. Instead of using a widespread marketing approach and market to “everyone”, Brenda challenged to have a focus approach. Find out which social media platforms are most popular among your target audience, and create content that is catered to those audiences.
Before setting out with a marketing campaign a company needs to have a branding strategy in place. For example, having the right color guidelines and placements for logos. This way all of the posts are on brand and the audience can relate and connect better with the brand message.
One of the key to successful branding strategy is building a community surrounding the brand. Engage the audience and encourage them to share their experiences. This form of communication can build trust and increase the visibility of the brand.
Guest info:
Brenda graduated from Arizona State University debt-free in just 3 years from the business school and landed what she taught was her dream job; the biggest accountant firm in the world, Deloitte. She soon realized that was not the path she envisioned for herself and went on to work for a local marketing agency where she found a deeper passion for helping entrepreneurs with marketing. Brenda was part of the initiation of Snow; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years. She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus. She since then stepped down as COO and now serves as partner and advisor to Snow. Brenda has ventured out on her own to consult the next big startups in e-commerce and helps other brands with branding from a genuine passion in business and people.
You Can Find Brenda Mendez here:
👉 LinkedIn: http://www.linkedin.com/in/mendezbrenda/
👉 Facebook:
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