In this episode of The Small Business Show we welcome back Michael Castiglione from Sandler Training.
Mike is going to go through the concept of KARE (Keep, Attain, Recapture and Expand). #KARE helps salespeople by giving them simple guidelines for segmenting their accounts into four different groups. This is an important, often-ignored starting point, because different sales opportunities are driven by different objectives, and they require different levels of prioritization and different strategies.
You can reach Mike at michael.castiglione@sandler.com or 424-209-7144
LinkedIn: https://www.linkedin.com/in/michael-castglione-la/
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The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
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