The Small Business Show

How do you KARE for your clients? | Michael Castiglione

October 30, 2020 Swire Ho #thepromoguy Season 1 Episode 13
The Small Business Show
How do you KARE for your clients? | Michael Castiglione
Show Notes

In this episode of The Small Business Show we welcome back Michael Castiglione from Sandler Training.

Mike is going to go through the concept of KARE (Keep, Attain, Recapture and Expand). #KARE helps salespeople by giving them simple guidelines for segmenting their accounts into four different groups. This is an important, often-ignored starting point, because different sales opportunities are driven by different objectives, and they require different levels of prioritization and different strategies.

You can reach Mike at michael.castiglione@sandler.com or 424-209-7144

LinkedIn: https://www.linkedin.com/in/michael-castglione-la/


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The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

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