The Content Marketing Revolution: A Focus on Podcasting | Molly Ruland

In the latest episode of The Small Business Show, we delve into the world of content marketing, with a special focus on podcasting - a rapidly growing trend in the digital marketing domain. Content marketing is an effective tool for businesses, regardless of their size, as the right strategy not only elevates your brand and its reputation but also contributes to developing strategic alliances and fueling revenue.

Our special guest for this episode, Molly Ruland, the founder of Heartcast Media, is a renowned industry figure in content marketing. With years of experience under her belt, she has perfected the art of producing premium branded video content specifically tailored to fit businesses looking to leverage content marketing for growth. Learn from Rowland as she discusses the importance of listening as a tool to create engaging and authentic content that resonates with your audience

Contact for Molly Ruland

www.heartcastmedia.com
https://www.instagram.com/heartcastmedia/
https://www.linkedin.com/in/heartcastmedia/
https://www.youtube.com/channel/UCcCfuiqNu9ZqWMGjMEV8ySA
https://twitter.com/HeartcastMedia
https://www.facebook.com/heartcastmediadc/

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Transcript

0:15

Running and growing a small business. The Small Business Show is the official podcast of garuda, promo and branding solutions. Hello everyone. You're listening to the Small Business show. My name is Swayer Ho. You can also call me the Promo Guy. My guest today is Molly Rowland, CEO and founder of Hardcast Media. Hardcast Media is a digital agency focused on content marketing for founders, CEOs, coaches, and brands. Molly specialized in producing high quality branded video for businesses that want to generate revenue and create strategic relationships through content marketing. Molly is a frequent speaker about the business of podcasting marketing and content creation. She believes that listening is a revolution and it is evident the work that she produced with multiple podcasts in the top ten downloads. Molly currently lives in Costa Rica with her four dogs and run her business remotely. How are you doing, Molly? I'm good. How are you doing, Swire? I'm good. So Molly, it looks like you're living the life here, running a business and doing the work that you like to do. I'd love to. Find out more about how did you get into content creation and what do you like most about it? For sure? Well, I've been in multimedia for 23 years now, so it came very naturally to me. I've done a lot of marketing and branding and production over the last couple of decades now. And so about four years ago, I formed Heartcast Media to really focus on helping businesses and brands create content that's more sustainable because it's more affordable and also more effective than the typical brand video and things that a lot of corporations and companies think about when they think about using video. They think about these huge, expensive projects that didn't net them many results versus how to use branded podcasting video content to really boost your business through SEO, through strategic relationships, through content marketing, having assets for your calendar, getting that all under one roof in a way that's leveraging your time in a smart way. Yeah, that's great. And I think that you are the perfect person to answer this question. You touch on some of it. And I wanted to really get your take on content marketing because like you said, brands could spend millions, right? Just to maybe buy a Super Bowl ad. But some of us do now. Like, when I ever watch YouTube video, there's a video. I don't care who it's from. As soon as I can skip, I skip it. However, when I watch short videos or sometimes on Instagram, they're not professionally made video, but I spend a lot of time watching those videos, and sometimes I have had made my decision based on those video. Can you touch on those? And how do you see? The industry is changing now, especially for small business, to be able to take advantage of this? I think it's a really important thing to understand that in this age of AI, authentic content is going to be really important because you can put a few prompts in and create a beautiful image and all this amazing content, but nothing's going to ever replace you being the face of your brand or people or having a podcast. You can't recreate swire through AI, like, sure, with this script, maybe you could fake some lines of script or something along the lines, but nothing's going to replace us having the conversation we had and us having the conversation we're having now. Right? So it's all about creating authentic content that really matches who you are so you can speak to your audience of people who and I think audience is almost a little too broad. It's like the people you want to work with, right, and maybe focus less on the audience and focus more on creating content that's going to reach the people that you actually want to do business with. So walk me through the process. Let's say you have a potential client coming on board. Do you help them to find out who they should talk to? Because I feel like when brand wanted to get the message across, they want to target everyone and end up they're not reaching nobody. Well, we really focus on branded podcasting. That's our number one tool for business development, right? And so we have a very different aspect on that. And so our clients will come to us and say, or a new client will say, we want to have a podcast and we want to do entrepreneurial stories. And I'll say, okay. Well, why? What's the why? What does success look like? What is the goal? Because you can't kick the ball through the goalpost if you don't know where it is, right. You got to make sure you're kicking the ball in the right direction. So that's the first thing, what does success actually look like? And then we start to reverse engineer it. Well, maybe you don't want to do entrepreneur stories. Maybe you just want to do twelve podcasts this year and identify twelve people that you want to do business with and focus more on the guests and less of the audience and get really clear on what's the point? Of having those conversations, what are you aiming to get out of it and then really focusing on amplification of that and focusing on those relationships that can actually move the needle in your business? And so if you don't really know who you're talking to, that's a good place to start because you can generate a whole lot of ROI, and then you have room to do additional advertising, you have room to do additional things. However, I feel like in life, it's anything. Getting what you want is easy. Knowing what you want is the hard part, right? So who do you want to work with? And I think we get caught up in like, well, go on TikTok and get all this visibility and get a lead funnel. I don't want every single person to have the ability to work with me. That's not it. I know that the quality of my life and the success of my company is 150% related to the quality of the customer, my client relationships. We don't want to work with everybody. We want to work with people that are going to work well for us. So I think that is the right answer is who do you want to spend your time with? Because sometimes your clients you spend more time with your you might talk to your clients when you talk to your friends. Yeah, I think you brought up a lot of good point. And I recall experience I had with a fitness influencer. He is very famous on Instagram. He actually have a lot of followers. But he told me that he is struggling to find business for his training business. I was wondering why you have all these followers. But he told me that, yeah, these people follow me, they like, they comment. But none of those are my clients. My clients are actually a different group. And I was surprised getting the likes and you're getting the shares online, but they're not paying customers well. And a lot of people get trapped with a podcast and they think, well, we want to create thought leadership and we want to be known and we want to be new and noteworthy on Apple. Well, if you get a million downloads, what does that actually get you? You can't even communicate with that audience without recording another podcast. You really want to dial in, in my opinion, on the guest and not on the audience as much. If you're trying to do business development, and really, it's like, well, if you want to be famous, that's one thing. If you want to get more clients, it's a whole different thing. Those are very different objectives, you know what I mean? Very different objectives and those numbers don't always mean discovery calls I have a client who got on TikTok, grew to 5000 followers in a month had a couple of videos with over a million hits zero discovery calls so what would. You like us to do? Am I right by saying for example if you have a business then you actually invite your prospect to be on as a guest? Is that the relationship if you could make this work for them to be on the podcast to be worthwhile to having actually a podcast? Absolutely. Because if you think about and you understand better than anybody, a podcast is expensive. It's expensive in time or effort or paying somebody to make up for those things. If you're not doing it yourself, right, it's not a cheap prospect. And so if you're looking for volume, then doing a consistent podcast over and over and over again, like you're doing live, you're getting visibility, you're consistently showing up. That's one thing, right? For people who don't have that kind of bandwidth or don't have as much to talk about. Like maybe a company that is really trying to expand their reach and their sales client base. Right. But it's CEOs and founders and they couldn't do a weekly podcast. They can't do weekly meetings. Never mind a weekly podcast. It's not realistic, it's not sustainable. So it's better to identify twelve guests and they talk a lot about like the Dream 100 list, right. Identify 100 people and it's like Bill Gates no. Twelve people who you want to do business with or that could bring you more business. Right. Like if you're a Bricklayer, you could go to the Bricklayers Association and interview somebody there because they know a bunch of people always looking for Bricklayers. Right. Like you got to think creatively and really focus on that guest and focus on the relationship. Because everything in life is relationships. The quality of your life is based on your relationships. Quality of your business is based on the relationships with your clients. So create the relationship. Do an interview with somebody, do the best introduction you've ever done. Make it last two minutes. Pull things about them that they didn't even remember themselves. Impress them with the introduction and then do a thoughtful, intelligent, passionate interview about the things that you both like. No sales, no talking about you listening and answering questions. Then two days later that's when you go for the ask. Hey Tom, thanks for coming on my show. I would love it if you would be on my board of directors if I could get an introduction, if you would be willing to have a meeting with me. Whatever it is. Right. Sometimes you don't even have an ask. If you know you're going to pitch a really big company, why not interview somebody else in the company? So that way you're already a warm name, a warm company, recognition. You're not a cold prospect coming in. You're somebody who's given something to that company. Our already given something to that person already they're going to be more inclined to want to give you something back. And you create a relationship and you might in that conversation realize you don't want to work with that person or you might really hit it off and realize yeah, this is great and then they're going to want to work with you. A lot of good point there. Can I ask yourself interest questions? Sure. Kind of relate to podcasting but you get me really thinking and I think it also speaks on some of the small business owner out there who have their own podcast. For example, I know who my top ten clients are. I work with them. They do a lot of repeat business with me. And the small business show is not about my business. Right. I'm in the promotional product industry and none of that sessional show, I would like to have them on the show, not to talk about my product. It's not going to be salesy, but rather how it makes them successful in their business, like what drives them to be where they are. Kind of like the guests, the conversation that we have on the show. But I am having a hard time for them to be on the show because you and I know why we need to guest on podcasts. We do that all the time, you and I. But for people who are not guests on the podcast before, I think it's sometimes overwhelming and sometimes it's scary, right? For people who haven't been on and talk about themselves for 30, 45 minutes, it's scary. Right? If you've never been on, how would you guide us or me to encourage those clients to be on and obviously to build on that relationship and obviously I will make them look good. I'll do sound bites, I'll do write up things like that. So that's beneficial for them too, for the PR purpose, for the awareness piece. So how would you advise for people who might not be motivated to be on a guest on a podcast? Well, I would first ask what their biggest pain points are and maybe they don't see themselves as a small business and so that's why they don't want to be on the show. Or maybe they're just really not comfortable with it. Or maybe somebody else in the company could do it, right? Like, hey, if you don't want to do it, can I interview your assistant? I mean, it's like a company spotlight, but in that case that's really more like client retention, more so than anything, right? Because you want to give them love. But at the end of the day, if they're not really into it, then I wouldn't really force them to. But as far as client prospecting, there's always somebody in that company who will be willing to talk to you, especially if you're going after bigger contracts. There could be a PR person there's a representative there's. Oh yeah, talk to so and so. They do all the podcasts for the company. Or the flip side, there'll be a lot of people who say, oh, nobody ever wants me to talk about myself. I would love to maybe easing people's concerns by giving them all your questions in advance so they know that they're not going to get blindsided by some political stuff. Yeah, I don't think I'm a scary person and I think you're right. If you talk to the right person, each company have a more outgoing person. Or if I ask a salesperson to come on, they can talk about their. Stuff for like hours, all day sales. For good prospecting, the approach is to highlight you, is to spotlight you, maybe you have a mission for the company. I would love to showcase that so that makes a good introduction. And maybe if you are reaching maybe to the sea level executive, they might have a slot for you for 30 minutes where normally you can't get them on the phone. Never exactly submitting your questions in advance, showing what it'll look like, here's the time I'm going to take. But yeah, there's always somebody if you ask the right person. Let me ask you this bigger question. I think you mentioned some of it, right? For the prospecting part, for the brand awareness part. So how can a podcast generate revenue in any business? So that's a really big statement, right? Well, it really dials back to the twelve most important people that can move the needle in your business. That's number one. There's three different facets to a branded podcast, right? And so if you're just focused on the visibility, you can get that any way you want. But if you focus on the twelve people, you've got twelve interviews and you've got relationships that you're forming. The other side to that is now you've got twelve interviews that you can turn in that are podcasts, your YouTube videos, second largest search engine in the world. You're basically getting a ton of SEO value. You can make blog posts for each one of those episodes and put it on your website. That's SEO data. That's like domain authority right there. Then you've got metadata, you've got all this information that's attached to the podcast. So that's more SEO value creating. Now the third element is you're creating social media assets. For that, you've got from that 112 interviews, you could make three different graphics and three different small videos from each one of those. Now you've got 100 different pieces of content to now fill your content calendar with, right? And then the fourth element of that is you've got social proof now. Now you can tag and say, hey, Swire Ho had me on his podcast and it was super cool. We had this great conversation about whatever. Now I've got social proof and validation for my LinkedIn account. So really it's like, what part of the train do you want to get on? Because if you start from the business development angle, then you still get all the assets, you still get the thought leadership, you still get the visibility, and you still get the SEO and the social media proof, right? But you're starting from a place of being very strategic about who you're interviewing and why, right? And then if you elevate those assets in a smart way, like putting ads on different things and putting a little money behind different things, then it can reach more people. So it really is a great way to knock out SEO, fill your content calendar, and forge strategic relationships with people who can make your business really thrive. I think there's a lot of good point in there because when you watch TikTok video, or if you watch form video, less than 30 seconds, but they spend hours editing it. So if you're not in front of a camera to talk for hours, it's hard to get those done. But with the interview that Molly mentioned, all you have to do is do the scheduling, obviously, going back and forth a little bit, maybe submit your question, and then you lock them in place so you can actually block down a lot of the content creation that you have for the year. And you're talking to your ideal client. And then how you spin it, depending on what department that you wanted to reach out afterwards, can be a good introduction. I talked to the CEO already. He mentioned that. Do you guys have this pain point? Can you talk more about that? Then it could lead on to multiple conversation after because the CEO says that you probably know about it, right? Exactly. And you're in. And then if you are thorough to me, there's three pillars of any content marketing plan, and that's strategy, production and amplification strategy. What does success look like? Who are you talking to and why? How many episodes are you going to do? How long are they going to be like a real strategy? How many assets are you going to make for each one? How are you going to post them? What is the metric for success strategy? A real clear strategy, right? Do you post all twelve episodes at once? Do you post them once a month? Do you do them once a week for four months? Like, what is the strategy? Right. Then the second arm is production. If you're representing your business with your podcast and you've done a great job of this, it needs to look good. Like, your show looks good. You got nice graphic in the back. Everything is consistent. Orange. It looks good because you're representing yourself in your business and you understand it needs to look good, right? You got a microphone. You're doing what you're supposed to do. So if you're going to have a podcast for your business, it has to look good. I always recommend outsourcing. Or if you're savvy yourself, that's great. But if you're not, then outsource it and get a professional to produce your content. If you're representing your business, the third arm of that is the amplification, and that's where a lot of people go off the rails. Once somebody's been on your podcast, that's a great time. You've created a runway. Now you got to follow up with them. Hey, Tom, thanks for being on my show. Here's three graphics. Here's a little video clip you can link. I'll be tagging you on LinkedIn on the next few days. Keep an eye out for the list by the know. I'd love to get virtual coffee with you. Here's my meeting link. Let's do that kind of thing. Really creating the and the amplification isn't always social media. It's the amplification of that relationship. That's what's going to really move the needle. Being able to post it on social media and getting the SEO value is just like helping out your marketing team. Or yourself, depending on the size of your business. But the amplification is really with the relationship, not getting 100 views on Apple. It would be nice to have Bryce give you kind of like the eagle. Sometimes you feel like, oh, I have this person on as my guest, and now a lot of people watching it. But when you're talking those points, I'm thinking about what can be done. Because a lot of people think about Drip campaign, right? They talk about social media posts. They talk about the sales funnel, right? So you're actually using the podcast to open up your funnel to feed people into your way. Maybe you have that prospect on that you think will be great, but after you guys have the conversation, you know that they might not be a good fit. That could be it. Or what you're saying, Molly, is afterwards you can actually reach out, hey, you talk about that during the show, and I'd love to find out more about that and be genuine. Especially with LinkedIn, you could follow them. Now you can have a really purpose for connecting with them on LinkedIn or their favorite platform. Now you're following them and see what they're doing. Love to learn more about what you said on this. I noticed that you're passionate about that. Then you kind of build that relationship, and they see you not as a vendor now, they see you as an advisor or even someone that they could mastermind with. That could be another way to look at this. Exactly. Because I think it's like I've read a lot of business books in the last few years. I decided to become a student in business, and I just went all in. And the biggest lesson or the biggest takeaway that I think that I took from all of them, and there's a lot about leadership and personal development, but when it comes to business is take the straightest path to the money. And I think that, why not try to interview the people you want to do business with? And then maybe it works, maybe it doesn't, but you still get all that content anyway. Instead of trying to create the content, reach the masses, create a funnel. Funnel them down to a smaller why don't you just go straight to the people you want to do business with and interview them? To me, that seems like the straightest path to the money, because I think this idea of a funnel is a little misleading, and it's like funnel hacking and all that. Yeah, sure, absolutely. That can work. But it dehumanizes all of us. I'm not a funnel particle, dude. I'm a funnel lesson. You know what I mean? Like, don't just shimmy me into a plastic barrel and squeeze me into something else. That's not what I am. And the Nurturing camp, it's a little impersonal. There is nothing more personal than sitting down and saying, swire Ho was born here, and lived here and did this and his second grade teacher did this. But what he's most known for is the work he's done for the last ten. If you came on my show and I did an introduction like that, you would never forget me and you would want to do business with me or you would want to refer people to do you know what I mean? It's the gift of reciprocity. I think you're better off spending your time interviewing the people you want to do business with or adjacent to those people and start to make yourself known in that circle and go straight to the people you want to do business with and then get the benefits of the podcast at the same time. Another way that I found doing the small business show useful is I talk to my client. I know that they concern about certain topic, right? Some people care about their finances, some people care about employees retention, some people care about traditional engagement. Then I know because I've talked to them. So now when I have guests on, you are also one of them, Molly. They care about content creation. So what I would do is when I edit this episode I'll actually cut out snippets or I will think about who in my contact list in my CRM cares about this type of topic and I'll actually email them. So I would just interview an expert in this topic and I know that you mentioned you care about this thing and I'll actually send them the episode. People appreciate that. So they might not want to be my guest, but I know that they care about those content and I'm feeding them what they're looking for and that's. So personal and that's so great. Hey, I saw this made me think of you. I think you would find value in this. That's fantastic. And that's a great way to build those relationships. And it's personal, it's not oh hey, here's an email sequence. No, I thought about you specifically and don't get me wrong, I think email sequences can be great and very I love a good automation, I love zapier and I love all that stuff. But not everything can be automated, right? We need to get back to relationships, especially in business. I think right now virtual relationship is explode for the past two years. Because when I send them the video all the branding is all around. I'm wearing the logo shirt, my stuff subtly they will see it and the more that they see me pop up it keeps them top of mind. So with that, that would be a lot of the content strategy that I could do comfortably. Because if you ask me to do a five minute talking that video, I'm stuck. I'm stuck for the next 8 hours. But I can do this and I get to ask the question too. So that's the good part. And I know that what they care most about and I'll actually have the expert on and I'll ask the question on behalf of them so they do see the relationship and why I'm having those guests on the podcast. Yeah, absolutely. That's brilliant. Can you talk about more? I love getting into more of the business development tools before that. Can you touch on cost a little bit? I think people want to do it right if they want to budget for it. So what is the normal range people should do if they think that having a podcast for business development too could be another stream of revenue? Because throwing out to that, if you're buying Google ads, when you stop paying for those ads, you don't get anything. But if you do a podcast, if you spend some money into podcasting, it's your own content to keep and you could spin it any way that you like, really. And you can repurpose that content a whole bunch of times. Like you can post those things multiple times or when something comes back up in the news cycle again that's relevant or hot topic, you can repost that content again. So it's a very valid point. Paid advertising is always good, but it's like you said, as soon as it stops, it really stops. So it's kind of difficult. I'm sorry, what was the beginning of the question? Well, how do we use podcasts as a business development tools and what would be the range that you would advise people to consider marketing budget? Well, I would say okay, so there's a couple of different aspects of this. You can hire somebody off of fiverr upwork, which I really don't recommend, it's really like predatory and disrespectful to the creative community, but you can do that. You can hire podcast managers that can manage your whole thing for a few hundred dollars a month. It won't be great. You can hire somebody that's going to charge you $600 to $1,000 an episode. It'll be good. And then you've got people that charge $1500 to $2,500 an episode and it'll probably be the same as the good people, but you're just going to pay a lot more for it. So that's kind of the higher end of things. The idea is come up with a number that you can comfortably budget for and then leverage that time and all of that content to the best of your possible ability. So if you can only afford to do one podcast episode a month at, let's say, 650 an episode, just make sure you make like, five different graphics out of it and get five different social clip videos for Reels and Shorts and LinkedIn. And get as much supporting assets as you can for each episode so that you could actually stretch it out and really get your bang for your buck on that one. So if you are trying to do it in house, which a lot of people do, you're going to spend probably. Three times that because it's going to take you longer. It's going to take you five times longer to edit something if you're not an audio engineer. It's going to take you ten times longer to edit the video if you're not a video editor. Like, let people do what they're good at, including yourself. Right. So it's really, I think, identify a budget that you're comfortable with, but then also think about the ROI. You know what I mean? What is one client? If you get out of those twelve people, one client signs, how much money does that mean to you? What percentage of that are you willing to spend to get that lead? Because every lead has a cost one way or another. Yeah, I like that analogy. And especially, let's say, for example, each episode costs $1,000, right? We're talking about the high enough, so that's $12,000 a year. So depending on the business that you're in, you probably spend that much on ads and other creation already. And if you want to ask yourself maybe only one out of twelve, you get, what is the cost for the lifetime for that ideal client? Maybe they order millions. Maybe they offer tens of millions or even $100,000. So that would be 10% of your ROI if you're into KPI, things like that. And then I think as a good entrepreneur and a salesperson, right. So if you have company A to be on, it turns out that they have no need for your business. They're locked in for the next ten years, for example. But now, you know, company B in the same industry can be your prospect, then now you can use, I have company A CEO on. Like, I love the conversation, but I would also love to get your take on it. Now you're getting the ball rolling. Maybe it takes you six months to get the first client to be on, because they keep saying no. But once you can show them that you have a certain guest to be on, then it gets easier. Do you see that way when you work with clients? Absolutely. The people that really understand it and they get it, they make that list, they start reaching out. Usually with clients, when I actually sit and explain this to them, you can see the lights are going on, the wheels are turning. They're already making their list. They already got, like, six people for the list. So it's like one of my favorite quotes is you can't read the label from inside the jar. And a lot of times, people just need a mirror. They need somebody to help read the label. And so that's what I do. I just kind of guide people in a way. And then they're off to the races. They're going to come up with their twelve, and then I help really craft a strategy and plan on how to actually make that work. But it's true. You leverage them against each other. Oh, well, I got so and so on. All right, I'm going to come on. And I mean, that's a warm lead, you know what I mean? That's a great lead. Especially if you follow up and you say, it was great chatting with you. I'd love to be your ex provider, or if there's any events I can attend or whatever, because it's all relationships, and that's how it is in business. It's like when you have a good and they're really happy with you and they start making introductions for you, it's like, start from that place. Start from a place where they like you because you've been a human and you provided value in their life, and then they're going to want to do that for you. Yeah, especially now you touched on the networking part. I think that's important. Supposedly, you have the CEO on, right, for your ideal client. Maybe the CEO don't want to work with you. But now you know that I've been invited to other networking events for internal purpose that they invite me to be on because I have their top guy to be on. Now you can network with other departments, other individual within the same company, so you can look at that too. Like, you can really go as deep as you want to. I think having the right ideal client to be on your guest, it's just a door opener. So you can actually now open the door because you already have that relationship and you have proof for it. And especially like you talked about, you could get a client that's worth millions of dollars. Like, I have a client, talked about geospatial satellite mapping, right? I listened to it. I'm like, what are they? This is not my thing, right? GitHub all this cool stuff. It's super cool, right? But I don't know what they're talking about. But they got really big contracts out of that know, it's a small community of people, a small group of interest. And don't you want to hire the people that are so passionate about the thing that they talk about it in their spare time? And then they also interviewed people that they want to do business with and they got a $5 million contract out of it. So it's not about how many downloads you get. It's like if you think about if you were trying to get a $5 million contract just on the strength of your podcast alone, not having the person on the podcast, just hoping they would hear it, the amount of money you would have to spend on paid advertising to put that podcast in so many places that somebody who's making $5 million contract decisions would be able to even find it and hear it. You would have to spend so much money on advertising to do that. Or you could just interview them. That's a really good point. And now you're not selling to them. I'm sure that if they talk about contract in that magnitude. A lot of people are surrounding them, wanting the business. But now you're getting over them because you let them talk about what they're passionate about. You let them talk about some of their pain point, what are their challenges are. So now you become an ally, right. You let them have their platform to talk about what they like to talk about. So I think, yeah, that's really a. Smart way to do it and show it prepared. Like, do one hell of an introduction. Don't just read their bio to where they're wondering, how did you get this much information about me? Read every book they've written. Go to their LinkedIn page. Read six months of their posts, read their blogs, read their articles. Like, really? Hey, in 2006 you said this, but then in 2016 you said this. So now it's eight years later. What do you think they'll be like? You put time and effort into being prepared. You are bringing value, and you're respecting my time. That's a great way to start a business relationship. Yeah, that's really good information. And, Molly, I think we're getting to the point that listeners might have individual questions. If they do, what is the best way to reach out to you? Well, our website is great, Heartcastmedia.com. You can also find me on all of social media platforms. But on Heartcast Media, we have contact forms and a content assessment. If you're curious how your content marketing stacks, you can take our little assessment and get a personalized score and figure out where you're at. But, yeah, LinkedIn, but the website is probably the best place. Okay. Thank you so much for coming on today, Molly. I learned a lot. You got me spinning. I need to start taking notes. All right, well, hey, thank you. I've been looking forward to this interview for a while. I really appreciate your time and for having me on. Thank you very much. Thanks, Molly. Thank you for listening to the show. If you enjoyed this episode, please subscribe to the podcast and share with your friends or colleagues who might benefit from the conversation. Any questions or feedback, feel free to reach out to me on LinkedIn. I'd love to connect with you.

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